Sunday, September 14, 2014

THE ANATOMY OF A BOOK TRAILER


In the beginning, there are the words.

Every novelist secretly dreams of a film option, but those are rarely in the cards.

Book trailers are too often a dime-a-dozen.

Rarely, but sometimes, the stars align and you get something like a cinematic treatment—however short it might be in form—of your authentic vision.

I LOVE my book trailer secured for me by my publisher, Betimes Books.

Joose TV and the brilliant Eddie McCaffrey fully delivered a brilliant book trailer for PERMANENT FATAL ERROR.

In the early going, I was asked to provide a kind of script for the thing. What I delivered ran long—more of a cinematic short film than a proper teaser/trailer.

Eddie sculpted that down, picked up an element or two from elsewhere in the book. The result is the perfect set-up of my novel and distillation of its dark themes. We see the mysterious Everett Hyde, author long believed dead, pounding out a wine-stoked warning email to a prying academic.

The music kicks it into overdrive; the noir setting and lighting? Sublime…

Eddie’s available if you wish to explore the option of your own book trailer with him. His official site is here.

For my part, I just sit back and continue to savor his vision of my novel.

Check it out here:



PERMANENT FATAL ERROR ordering information:




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